The 4-Part Marketing System Every Online Business Needs (No Matter Your Niche)
- Nancy Trube
- Jul 28
- 3 min read
Are you exhausted from doing ALL the marketing things but still wondering where your next client is coming from?
You know the feeling, you're posting daily on Instagram, your website looks amazing, you've got those Pinterest-perfect email templates... but somehow you're still lying awake at 2 am wondering if anyone will actually buy from you this month?
Maybe you had a great week and thought, "Finally! I figured it out!" only to have crickets the following week. Or you're constantly switching between strategies because nothing feels consistent or predictable.
Here's what I've learned after working with online business owners:
You're not failing because you're not working hard enough. You're spinning your wheels because you don't have a system.
You can't build a sustainable business on random tactics that work sometimes, for some people, when the algorithm gods are smiling down on you. What you need is a solid foundation, four key pieces that actually work together in a marketing system instead of competing for your time and energy.

Your funnel is basically the smooth path that takes someone from "Who are you?" to "Take my money!" It doesn't have to be some complicated tech nightmare - it just needs to make sense.
Here's what actually matters:
A lead magnet that solves a real problem (not just something pretty)
A landing page that converts (the best ones hit around 26% conversion rates)
A follow-up sequence that builds trust instead of being annoying
The best part? A good funnel doesn't just get you customers, it filters out the wrong people so you're not wasting time on tire-kickers.

Let's get one thing straight: social media isn't your store window. It's more like the coffee shop where people get to know you before they decide to do business with you.
Random posting doesn't work anymore.
What does?
Content that shows you know your stuff (tips, wins, proof)
Stories that make you relatable (your journey still matters)
Clear calls-to-action that actually guide people somewhere
Fun fact: 90% of people buy from brands they follow on social. So yeah, it matters.

Social media might get their attention, but email is where you actually connect. It's personal, they asked for it, and it's still the biggest money-maker in digital marketing - we're talking $42 back for every dollar you spend.
Your email game should:
Welcome new people properly
Actually help and entertain them
Warm them up for your offers
And before you panic, you don't need to send weekly newsletters. A solid welcome series can do more work than a year of random emails.

SMS's/Text messages get opened 98% of the time and read within minutes. When done right, SMS is that friendly reminder that turns "I'm thinking about it" into "Yes, I'm in!"
Perfect for:
Closing abandoned carts
Appointment reminders
Exclusive offers for your VIPs
Quick personal check-ins
But here's the key: Texts only work when it's part of your bigger picture. By itself, it feels pushy. Connected to everything else? It's like having a sales assistant who knows exactly when to speak up.

Each piece is great on its own, but when they're all talking to each other? That's when your business starts feeling less like chaos and more like a well-oiled machine.
Most importantly, you stop second-guessing every single thing you do and start showing up with an actual strategy behind you.

If you're tired of throwing things at the wall and hoping something sticks, let's build you a system that actually works.
We can map out your custom funnel, social strategy, email sequences, and SMS flow in a way that grows your business without burning you out.

🎯 You deserve to have your time and energy back. Are you ready for that?
Because honestly? Your business deserves better than random tactics. It deserves a system that actually sells.


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