You're Doing Too Much: The One Question That Tells You What to Delegate First

Last Tuesday at 11 pm, a client texted: "Nancy, I just spent THREE HOURS on a signup form. I'm so behind, and I want to cry."

Felt that in my soul.

You're not supposed to do everything. But somewhere along the way, you convinced yourself you had to. Now you're drowning in tasks that aren't even moving your business forward.

Let me show you how to figure out what to hand off first.

The Real Problem

You know that Sunday feeling? When you worked all weekend and STILL didn't finish everything? That's not a time management problem. That's a "you're the bottleneck" problem.

You're answering emails instead of creating content. Scheduling posts instead of talking to clients. Building email sequences at 2 am instead of sleeping.

Everything feels heavy because you're carrying it all alone.

Where You're Actually Spending Your Time

Most of what's eating your day falls into four buckets: admin work like inbox management and scheduling, marketing tasks like content and social media, operations like systems and automations, and client delivery like onboarding and follow-up.

And here's what I've seen with nearly every client - they're drowning in marketing and operations. The stuff that keeps the business running but doesn't directly make money.

What to Hand Off First

Start with the 5 tasks that give you the biggest time return: email inbox management, social media scheduling, CRM updates, newsletter sending, and follow-up sequences.

These 5 tasks alone? They give you back 10-15 hours every week.

That's 10-15 hours you could spend on sales calls, creating content that actually converts, or - wild idea - not working.

What to Keep (For Now)

Don't hand off your sales calls yet. You close better than anyone right now. Don't give away client strategy; that's your expertise and your differentiator. Don't delegate your voice in content creation. And definitely don't let go of finances.

Keep what makes you money. Delegate what takes your time.

The Question That Tells You What You Need

Ask yourself: "Do I need this fixed once, or do I need ongoing support?"

If you need systems set up, a workshop launched, or a funnel built, that's a VIP Day. One intensive day, everything handled, done, and dusted.

If you need someone managing your inbox every week, keeping your social media consistent, or maintaining your systems, that's retainer support.

And here's the truth most people don't want to hear: you probably need both. A VIP Day to set everything up correctly, then retainer support to keep it running while you focus on growth.

How to Actually Let Go

Before you hand anything off, spend five minutes recording a Loom video showing exactly how you do it. Share the logins, the file locations, the little quirks only you know. Explain what "done" actually looks like for you.

Then, after the first week, check in. Don't micromanage, but give real feedback. Adjust what's not working.

The goal isn't perfection. It's progress. It's getting your time back.

What Changes When You Stop Doing Everything

That client who texted me at 11 pm about the signup form? We did a VIP Day together. Built her entire system in six hours, then moved her to retainer support for ongoing management.

Last week she texted again: "I just closed a $5K client, and I wasn't even at my computer. The system works."

That's what's possible when you stop trying to do it all.

Ready to Get Your Time Back?

If you're tired of working weekends and still feeling behind, let's talk about what you actually need. Book a discovery call, and we'll figure out if it's a VIP Day, retainer support, or both.

And if you want to learn how AI can handle some of this marketing overwhelm? I'm running a workshop in March called AI Marketing Made Simple. It's specifically designed for entrepreneurs who need their marketing systems to work without adding more to their plate.

You don't have to do this alone.

P.S. The "I'm doing everything" trap only ends when you decide it does. What are you handing off first?

Want AI marketing help? Join my free March workshop: AI Marketing Made Simple. Register for the Workshop →

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