Text Marketing That Actually Works (And Why You're Probably Doing It Wrong)
- Nancy Trube
- Jul 21
- 7 min read
Picture this: It's 9 PM on a Tuesday, and you're cozied up by your kitchen island. Okay, maybe it's not quite the dreamy '90s montage of you dancing around the kitchen that we'd all love, but here you are - laptop glowing, that third cup of coffee finally finished (progress!). You're responding to Instagram DMs while catching up on that delightfully addictive Reel Ping Pong game, working through messages from a few days back because, let's be honest, the algorithm has some pretty high expectations these days.
That marketing email sequence you've been crafting? Still hanging out in drafts since June, patiently waiting for its moment to shine. And yes, you just remembered - with that familiar little flutter - that gorgeous story you created this morning is still waiting to be shared with the world.
Here's the thing, though: you know what the most important part is? You still have that spark! You started this business because you genuinely believed you had something meaningful to offer - something that could make a real difference in people's everyday lives. That passion? It's still there.
Sure, sometimes it feels like you're navigating an ever-changing algorithm landscape, hoping to connect with your people among all those beautiful feeds and inspiring quotes. But you're not just performing - you're building something real.
And then this happens: Your phone lights up with a text from your best friend asking if you want to grab coffee Thursday. You read it right away, and that genuine smile spreads across your face.
That moment? That's the connection you've been cultivating all along - and it's more powerful than you realize.
You know what I absolutely love about your story? You started your business with such a beautiful heart - genuinely wanting to help people and connect with women who needed exactly what you have to offer. That vision you had? It was (and still is) absolutely incredible.
Somewhere along the journey, though, you picked up the idea that success looks like posting five times a day with that picture-perfect "consistent brand aesthetic." And honestly? That shift is completely understandable - we've all been there!
Right now, things might feel a bit overwhelming. Maybe your energy feels stretched thin, your creativity doesn't flow quite as naturally, and you're wondering if you're really meant for this entrepreneurial life.
But here's what I see when I look at you: You didn't start your business to become a content-creating robot. You launched it because you have something genuinely valuable to share - something that has the power to brighten someone's day, transform their week, or even shift their entire path forward.
Here's the beautiful truth: You are absolutely meant for this! The challenge isn't with you at all. The real issue is that you've been trying to build those deep, meaningful relationships using platforms that were designed primarily for quick entertainment.
Your heart for helping people? That's your superpower. Your desire to make a real difference? That's exactly what the world needs. You just need the right approach to let that authentic you shine through.
Here's something amazing that happened while you were wondering about your latest post:
Text messages get opened 98% of the time - incredible, right?
Your Instagram posts connect with about 3% of your followers (and that's totally normal!)
Those thoughtful emails you craft? Around 20% get opened, with many getting a quick but meaningful glance
But here's the really exciting part: When someone receives a text from you, it lands right alongside messages from the people they love most - their mom, best friend, partner. It's personal. It's trusted. It's where hearts connect.
You already know this magic exists because you've experienced it:
That perfectly-timed encouragement from your mentor that arrived just when you needed it most
The sweet message from a friend who remembered that thing you mentioned weeks ago
Even that simple "thinking of you" text that completely brightened your day
You see? That's not just marketing - that's genuine human connection in action. And deep down, isn't that beautiful connection exactly what you're hoping to create?
The truth is, you're already equipped with everything you need to build these meaningful relationships. You just need to trust in the power of authentic, one-to-one conversations - the same kind that have always meant the most to you.
You know why some business texts feel so off? It's not because texting itself is the problem - it's because many people use it like a flashy roadside sign.
"FLASH SALE! 50% OFF! BUY NOW OR REGRET FOREVER!!!"
That approach? It's basically just email squeezed into a tiny box with extra urgency sprinkled on top. It misses the entire point of what makes texting so special.
But here's what makes you different: You have this beautiful understanding that most marketers haven't discovered yet - people have an incredible radar for authenticity. They can feel the difference between being pitched to and being truly cared for.
The magic happens when you text someone the same way you'd reach out to a dear friend who's facing a challenge you know how to help with. Not because there's something in it for you, but because your heart genuinely wants to support them. That warmth, that authentic care - that's what real connection through texting looks like.
When you approach texting from this place of genuine service and friendship, everything changes. Your messages become little gifts of support rather than interruptions. And people feel that difference immediately.
I want you to set aside everything you've been taught about "funnels" and "conversion optimization" for just a moment... Here's what actually creates those amazing client relationships you dream of:
You communicate like the wonderful human you are. Not like a robot who learned to speak from marketing manuals, but like the authentic, caring person your favorite clients absolutely adore when they talk with you one-on-one.
You share from the heart. Not because it fits perfectly into your content schedule, but because you genuinely believe it might brighten someone's day or help them through something they're facing.
You honor the beautiful human on the receiving end. Someone with hopes, dreams, challenges, and a rich, complex life that goes far beyond what any social platform could ever capture.
When someone receives a message from you, they should feel truly seen and valued. Not as a business opportunity, but as a real person you'd genuinely care about and want to support, regardless of whether they ever become a client.
This approach creates something magical - relationships built on authentic care and mutual respect. And isn't that exactly the kind of business community you've always wanted to be part of?
Let's imagine you're a business coach who offers VIP Days. Instead of a lengthy, formal pitch, picture this warm approach:
Text 1: "Hey Olivia! 👋 Someone just had to reschedule their VIP Day for next week, which means I have an unexpected opening. I was thinking of you because I know you've mentioned feeling like there's so much chaos behind the scenes in your business. Would you love to finally have everything organized and flowing smoothly? Just text back YES and I'll share the details!"
Follow-up: "Here's the beautiful part (I'll save you the novel-length explanation for now): It's one full day where we transform your scattered systems into something that actually supports you. No more hunting for files, no more wondering what your next step should be, no more working until midnight just to stay on top of things. We'll create a system that feels like it was designed just for you and how you work best. Sound amazing? Here's where you can claim your spot: [link]."
Gentle reminder: "Hi Olivia! Just wanted to give you a friendly heads up that the VIP Day spot closes tonight. If you're ready to trade that scattered feeling for genuine confidence and control in your business, you can secure it right here: [link]. And as always, if you have any questions at all, just text me back - I'm here to help!"
Can you feel the difference? It's like having a caring conversation with someone who genuinely wants to see you succeed, rather than feeling pressured or sold to.
The Real Magic: Intimacy at Scale
Here's something beautiful that I've discovered: people are craving genuine connection more than ever. They don't need another piece of content to skim through - they're longing for someone who truly sees them and offers real, meaningful support.
A thoughtful, well-timed text has this incredible power that even the most creative content can't quite match. It creates those precious moments of authentic human connection that we all treasure.
When someone receives a text that feels genuinely personal, helpful, and perfectly timed, something magical happens. They don't just read your words - they feel your care. They sense that someone actually sees their struggles and wants to help them navigate through.
That's the kind of impact you can have when you choose to reach out with genuine heart and intention.
You're not just sending a message - you're offering a moment of understanding and support in someone's day. And honestly? That's exactly the kind of difference-maker the world needs more of.
If reading this made you think, "This sounds amazing! But how do I even begin when I'm already stretched so thin?" I completely understand.
You're juggling content creation, responding to endless messages, and trying to keep pace with everyone's perfectly curated feeds. It's a lot, and you're doing your absolute best.
What if instead of piling more onto your already full plate, we could actually lighten your load?
🎯 Are you ready to get your time back, like you deserve?
🎯 You deserve to have your time and energy back - are you ready for that?
Picture this: we spend one focused day together, and I help you set up systems that actually work for you instead of against you. Your business gets to run smoothly without requiring you to be "always on" every single moment.
Imagine the relief of checking your phone and seeing organized, flowing systems instead of overwhelming chaos. Picture having the mental space to dream and strategize instead of constantly putting out fires.
You have such incredible value to offer the world, and when your systems support you properly, you'll have the freedom to share that gift without burning out.
P.S. If you're currently sending texts like "Hope you're having a great week!" and wondering why the responses are pretty quiet... let's definitely chat about turning those messages into genuine connection points! 😊
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