🌞 Beat Summer Slump Now: 3 Must-try Email Campaigns
- Nancy Trube
- Jun 30
- 3 min read
Summer is here, and let's be honest, so is the urge to step away from your laptop and soak up the sun ☀️. But while you take a well-deserved break, your email marketing doesn't have to hit pause.
In fact, this is the perfect time to lean into email automation so your brand stays visible, your audience stays engaged, and your sales keep flowing, even when you're out of office.
At Task Tiger Virtual Assistant Services, we help online entrepreneurs like you build automated marketing systems that generate results without daily effort. Below, we're sharing 3 proven evergreen email campaigns you can set up once and let run all summer long.
Email marketing automation is crucial during the summer months when:
Business owners want to maintain momentum while taking breaks
Audiences are still active and making purchasing decisions
Competition may be slower, giving you an advantage
Automated systems can nurture leads 24/7 without manual effort
What it is:
A 3–5 automated email sequence that every new subscriber receives after joining your email list. It introduces your brand, builds trust, and guides them toward conversion.
Why welcome emails work:
Your email list might grow slowly in summer, but every new subscriber is a valuable lead worth nurturing. A strategic welcome email campaign ensures they don't forget why they subscribed, and why they should become customers.
What to include in your welcome sequence:
Your brand story and mission (authentic and relatable)
A valuable free resource or blog post for immediate value
Social proof through testimonials or case studies
A soft call-to-action to your main service or offer
Pro Tip: Convert this into a passive sales funnel by concluding the sequence with a special offer or a consultation booking link.
What it is:
A focused, 3-part sales email sequence promoting a limited-time summer offer, seasonal service package, or exclusive discount.
Why flash sale emails work:
Summer doesn't mean people stop buying. A well-timed, urgent offer can re-engage inactive subscribers and drive quick conversions, especially when positioned as a seasonal "treat."
Proven flash sale email structure:
Email 1: Announce the summer offer with benefit-focused details
Email 2: Share customer success stories or transformation results
Email 3: 24-hour countdown with "last chance" urgency
Bonus Strategy: Combine email campaigns with SMS marketing to boost open rates and conversions.
What it is:
Regular nurture emails (weekly or bi-weekly) that deliver valuable content while subtly promoting your services.
Why content-nurturing emails work:
This approach keeps your audience engaged without being overly promotional. By consistently providing helpful insights, you establish yourself as the industry expert while naturally guiding readers toward your services.
What to include in nurture emails:
Weekly blog posts with "read more" links driving website traffic
Quick how-to tips or email marketing strategies
Soft promotional messages (e.g., "Need help implementing this? We can handle it for you.")
Pro Tip: Create 4–6 template emails, load them into your email marketing platform, and set them on automatic rotation all summer.
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Email automation allows you to:
Maintain consistent communication without daily effort
Nurture leads while you're away from your business
Generate sales 24/7 through strategic sequences
Build stronger relationships with your audience
Free up time for vacation while protecting revenue
Ready to Automate Your Email Marketing?
Don't let your email list go cold just because you're sipping cocktails on the beach 🍹.
These three evergreen email campaigns —Welcome Sequences, Flash Sales, and Content Nurture — will keep your audience engaged, nurtured, and ready to buy while you enjoy your summer break.
Ready to get started?
For a limited time, my special 4th of July VIP Day is available at just $347! 🎆✨
Get personalized support to set up your email marketing and make this summer your most productive and joyful yet.
Book a Free Discovery Call with us, and we’ll help you identify the key areas where we can save you time, reduce stress, and scale your business, without it always depending on you.
Click below to schedule your call today!
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